The Ox Brand Guidelines establish a comprehensive visual system for the company's digital and physical applications. The guidelines feature a minimalist black and white foundation with strategic neon color accents, showcasing the Ox logo, brand accurate typography, color palette hierarchy, and usage examples across various touchpoints. The design balances technical precision with accessible organization to ensure consistent brand implementation across marketing, product, and internal communications.
YEAR
2024
ROLE
Brand Designer
TOOLS
Figma
Framer
About the project
This brand guidelines project required creating a structured yet flexible system to support Ox's growing presence in the warehouse automation space. The challenge was to develop a document that would serve both as a practical reference for day-to-day implementation and as a strategic tool for maintaining brand integrity as the company scales. The solution includes clearly defined sections for logo usage, typography specifications, color application, imagery direction, and digital interface standards. The guidelines themselves embody the brand's aesthetic, clean, technical, and forward-thinking, while providing concrete examples and specifications that internal teams and external partners can easily follow. (getox.com)
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Brand Guidelines
OVERVIEW
The Ox Brand Guidelines establish a comprehensive visual system for the company's digital and physical applications. The guidelines feature a minimalist black and white foundation with strategic neon color accents, showcasing the Ox logo, brand accurate typography, color palette hierarchy, and usage examples across various touchpoints. The design balances technical precision with accessible organization to ensure consistent brand implementation across marketing, product, and internal communications.
YEAR
2024
ROLE
Brand Designer
TOOLS
Figma
Framer
About the project
This brand guidelines project required creating a structured yet flexible system to support Ox's growing presence in the warehouse automation space. The challenge was to develop a document that would serve both as a practical reference for day-to-day implementation and as a strategic tool for maintaining brand integrity as the company scales. The solution includes clearly defined sections for logo usage, typography specifications, color application, imagery direction, and digital interface standards. The guidelines themselves embody the brand's aesthetic, clean, technical, and forward-thinking, while providing concrete examples and specifications that internal teams and external partners can easily follow. (getox.com)
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Brand Guidelines
OVERVIEW
The Ox Brand Guidelines establish a comprehensive visual system for the company's digital and physical applications. The guidelines feature a minimalist black and white foundation with strategic neon color accents, showcasing the Ox logo, brand accurate typography, color palette hierarchy, and usage examples across various touchpoints. The design balances technical precision with accessible organization to ensure consistent brand implementation across marketing, product, and internal communications.
YEAR
2024
ROLE
Brand Designer
TOOLS
Figma
Framer
About the project
This brand guidelines project required creating a structured yet flexible system to support Ox's growing presence in the warehouse automation space. The challenge was to develop a document that would serve both as a practical reference for day-to-day implementation and as a strategic tool for maintaining brand integrity as the company scales. The solution includes clearly defined sections for logo usage, typography specifications, color application, imagery direction, and digital interface standards. The guidelines themselves embody the brand's aesthetic, clean, technical, and forward-thinking, while providing concrete examples and specifications that internal teams and external partners can easily follow. (getox.com)
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