The Value Series is a collection of typographic posters created for the Ox workplace, each representing a core company "TIGER" value. Using a minimalist black and white palette in tandem with the company brand guidelines, the series employs experimental typography, dynamic layouts, and geometric elements to transform abstract concepts like "Truth," "Initiative," and "Energy" into tangible visual statements.
YEAR
2023
ROLE
Brand Designer
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This internal project aimed to reinforce Ox's company culture by transforming abstract corporate values into compelling visual reminders for the workplace. The challenge was to create a set that could represent diverse concepts while maintaining visual cohesion. The solution uses experimental typography as the primary communication tool. Each poster incorporates subtle geometric elements and spatial techniques that reinforce the meaning of each value, creating pieces that function both as design objects and as daily reminders of the principles that guide the work at Ox.
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Value Series
OVERVIEW
The Value Series is a collection of typographic posters created for the Ox workplace, each representing a core company "TIGER" value. Using a minimalist black and white palette in tandem with the company brand guidelines, the series employs experimental typography, dynamic layouts, and geometric elements to transform abstract concepts like "Truth," "Initiative," and "Energy" into tangible visual statements.
YEAR
2023
ROLE
Brand Designer
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This internal project aimed to reinforce Ox's company culture by transforming abstract corporate values into compelling visual reminders for the workplace. The challenge was to create a set that could represent diverse concepts while maintaining visual cohesion. The solution uses experimental typography as the primary communication tool. Each poster incorporates subtle geometric elements and spatial techniques that reinforce the meaning of each value, creating pieces that function both as design objects and as daily reminders of the principles that guide the work at Ox.
Smooth Scroll
This will hide itself!
This will hide itself!
Value Series
OVERVIEW
The Value Series is a collection of typographic posters created for the Ox workplace, each representing a core company "TIGER" value. Using a minimalist black and white palette in tandem with the company brand guidelines, the series employs experimental typography, dynamic layouts, and geometric elements to transform abstract concepts like "Truth," "Initiative," and "Energy" into tangible visual statements.
YEAR
2023
ROLE
Brand Designer
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This internal project aimed to reinforce Ox's company culture by transforming abstract corporate values into compelling visual reminders for the workplace. The challenge was to create a set that could represent diverse concepts while maintaining visual cohesion. The solution uses experimental typography as the primary communication tool. Each poster incorporates subtle geometric elements and spatial techniques that reinforce the meaning of each value, creating pieces that function both as design objects and as daily reminders of the principles that guide the work at Ox.
Smooth Scroll
This will hide itself!
This will hide itself!