Kleo is a natural skincare brand that emphasizes ethical production and plastic-free packaging. The identity balances elegant typography with raw imagery to create a sophisticated yet approachable aesthetic. The brand positioning focuses on clean beauty that's kind to both skin and the environment, appealing to conscious consumers who don't want to compromise on quality.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project required creating a distinct visual language for a new entrant in the competitive clean beauty market. The challenge was to develop a system that could communicate Kleo's ethical values while maintaining a premium, aspirational feel. The solution includes a refined logotype with distinct letterforms, a minimal color palette, thoughtful packaging design, and art direction that emphasizes natural textures and authentic beauty.
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Brand Package — Kleo
OVERVIEW
Kleo is a natural skincare brand that emphasizes ethical production and plastic-free packaging. The identity balances elegant typography with raw imagery to create a sophisticated yet approachable aesthetic. The brand positioning focuses on clean beauty that's kind to both skin and the environment, appealing to conscious consumers who don't want to compromise on quality.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project required creating a distinct visual language for a new entrant in the competitive clean beauty market. The challenge was to develop a system that could communicate Kleo's ethical values while maintaining a premium, aspirational feel. The solution includes a refined logotype with distinct letterforms, a minimal color palette, thoughtful packaging design, and art direction that emphasizes natural textures and authentic beauty.
Smooth Scroll
This will hide itself!
This will hide itself!
Brand Package — Kleo
OVERVIEW
Kleo is a natural skincare brand that emphasizes ethical production and plastic-free packaging. The identity balances elegant typography with raw imagery to create a sophisticated yet approachable aesthetic. The brand positioning focuses on clean beauty that's kind to both skin and the environment, appealing to conscious consumers who don't want to compromise on quality.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project required creating a distinct visual language for a new entrant in the competitive clean beauty market. The challenge was to develop a system that could communicate Kleo's ethical values while maintaining a premium, aspirational feel. The solution includes a refined logotype with distinct letterforms, a minimal color palette, thoughtful packaging design, and art direction that emphasizes natural textures and authentic beauty.
Smooth Scroll
This will hide itself!
This will hide itself!