Natural Matcha is a premium matcha brand focusing on high-quality matcha powder. The identity system highlights matcha's natural benefits through clean typography, an earthy color palette, and minimalist product photography that emphasizes the product's vibrant green color and natural properties.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project demonstrates a comprehensive approach to wellness product design. The challenge was to create a visual system that positions matcha as both a premium superfood and an accessible daily ritual. The solution includes custom typography, product packaging, digital assets, and photography direction that communicate purity and natural benefits while standing out in the competitive wellness market.
Smooth Scroll
This will hide itself!
This will hide itself!
Brand Package — Natural Matcha
OVERVIEW
Natural Matcha is a premium matcha brand focusing on high-quality matcha powder. The identity system highlights matcha's natural benefits through clean typography, an earthy color palette, and minimalist product photography that emphasizes the product's vibrant green color and natural properties.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project demonstrates a comprehensive approach to wellness product design. The challenge was to create a visual system that positions matcha as both a premium superfood and an accessible daily ritual. The solution includes custom typography, product packaging, digital assets, and photography direction that communicate purity and natural benefits while standing out in the competitive wellness market.
Smooth Scroll
This will hide itself!
This will hide itself!
Brand Package — Natural Matcha
OVERVIEW
Natural Matcha is a premium matcha brand focusing on high-quality matcha powder. The identity system highlights matcha's natural benefits through clean typography, an earthy color palette, and minimalist product photography that emphasizes the product's vibrant green color and natural properties.
YEAR
2023
ROLE
Independent
TOOLS
Figma
Adobe Illustrator
About the project
This brand identity project demonstrates a comprehensive approach to wellness product design. The challenge was to create a visual system that positions matcha as both a premium superfood and an accessible daily ritual. The solution includes custom typography, product packaging, digital assets, and photography direction that communicate purity and natural benefits while standing out in the competitive wellness market.
Smooth Scroll
This will hide itself!
This will hide itself!