This project is a conceptual poster series created for Bentonville's music, art, and technology festival, Format. Drawing inspiration from Swiss design and contemporary editorial aesthetics, the series features bold typography contrasted with silhouetted figures against vibrant tech-themed backgrounds. The consistent grid structure and typographic hierarchy establish a recognizable visual system, while color variation creates distinct identities for different event categories.
YEAR
2022
ROLE
Independent
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This personal project reimagines promotional materials for Format Festival, a local event in Bentonville, Arkansas. The challenge was to create a poster system that would capture the festival's intersection of music, technology, and art while standing out in an urban environment. The limited color palette of black, off-white, red, and yellow creates high-contrast visuals that would be effective both in digital promotion and physical street advertising, demonstrating how strategic design choices can elevate local cultural events.
Smooth Scroll
This will hide itself!
This will hide itself!
Festival Poster
OVERVIEW
This project is a conceptual poster series created for Bentonville's music, art, and technology festival, Format. Drawing inspiration from Swiss design and contemporary editorial aesthetics, the series features bold typography contrasted with silhouetted figures against vibrant tech-themed backgrounds. The consistent grid structure and typographic hierarchy establish a recognizable visual system, while color variation creates distinct identities for different event categories.
YEAR
2022
ROLE
Independent
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This personal project reimagines promotional materials for Format Festival, a local event in Bentonville, Arkansas. The challenge was to create a poster system that would capture the festival's intersection of music, technology, and art while standing out in an urban environment. The limited color palette of black, off-white, red, and yellow creates high-contrast visuals that would be effective both in digital promotion and physical street advertising, demonstrating how strategic design choices can elevate local cultural events.
Smooth Scroll
This will hide itself!
This will hide itself!
Festival Poster
OVERVIEW
This project is a conceptual poster series created for Bentonville's music, art, and technology festival, Format. Drawing inspiration from Swiss design and contemporary editorial aesthetics, the series features bold typography contrasted with silhouetted figures against vibrant tech-themed backgrounds. The consistent grid structure and typographic hierarchy establish a recognizable visual system, while color variation creates distinct identities for different event categories.
YEAR
2022
ROLE
Independent
TOOLS
Adobe Illustrator
Adobe Photoshop
About the project
This personal project reimagines promotional materials for Format Festival, a local event in Bentonville, Arkansas. The challenge was to create a poster system that would capture the festival's intersection of music, technology, and art while standing out in an urban environment. The limited color palette of black, off-white, red, and yellow creates high-contrast visuals that would be effective both in digital promotion and physical street advertising, demonstrating how strategic design choices can elevate local cultural events.
Smooth Scroll
This will hide itself!
This will hide itself!